Advertising

Till now we had the opportunity to investigate Social Media within our MAGIC project. Now it’s time to move on to our second theme which is advertising. All of us will be working in the following fields: TV, radio, magazine, Internet, junk mail and billboard (or street) advertisements or to keep it short ads.

Learning Objectives
Through the completion of this theme you will be able to:

• Understand the intersection of ads and art and their impact on consumerism.
• Develop criteria for determining statements of opinion and practice discerning statements of opinion in advertisements.
• Identify types of ads, analyse them, and respond to them.
• Analyse the persuasive techniques and fallacies found in junk mail and ads
• Discover the rules of ads and check whether certain type of them bent or not the rules.
• Create your own artistic interpretations of advertisements, present them, and reflect upon the nature of consumerism in your lives. 

The advertising theme description and timetable is available for you to read here.