Dear MAGICians! As you already have read at the advertising theme description and timetable, you will have the opportunity to start investigating the "Critical Media Literacy: Commercial Advertising" topic between January 14 - 20. The full description of this session is available for you to read.
OVERVIEW
Studying the influence of mass media on our lives allows you to view advertising in a new light. This lesson provides you with the opportunity to look at mass media in a critical way. You become aware of the tremendous amount of advertising that we are exposed to on a daily basis. By looking at advertising critically, you begin to understand how the media oppresses certain groups, convinces people to purchase certain products, and influences culture.
STUDENT OBJECTIVES
Students will:
- Investigate the influence of advertising on their daily lives
- Engage in critical inquiry of mass media
- Identify hidden media messages
- Interpret messages presented through advertising
- Discuss the effect of advertising on culture
No comments:
Post a Comment