Brochures, comics and online ads!

Another meeting of our MAGIC Comenius team was held on Tuesday, 18 February 2014. As we finished up our fifth week about persuasive techniques, our discussions continued to be very interesting and informative about advertising.

 

 
We loved the ideas on the advertising topic. Our students used tools such as Lucidpress, Get Smart PBS Kids online ad creation tool, pixton.com and ReadWriteThink.org interactive comics to create their own digital ads.

You may access students blogs to view a brochure about cars, a brochure about chocolate, a comic advertisement about cars, one about a telecommunication company and another one about a dancer!

Thank you for sharing your ideas as well as your questions and concerns about ads. We’ll see you in Week 6.

Persuasive techniques in ads

Last week we looked at how ads may generalize, scare and/or exaggerate to persuade their audience. This week, we will look at persuasive techniques in ads by planning and putting in action those techniques. We will work in teams the following topics: brochure creation, comics creation and video ads. In any case and team you work with, just remember there are 3 ways to create an advertisement: write, design and test the advertisement.

Topic 1: Brochure creation

In this team you will first look at some brochures and then use the investigation sheet and  draw conclusions about the characteristics of brochures and how those characteristics are responses to the intended audiences and purposes. Then you will work with these inquiry sheet and assignment to be able to interactively create  newspapers, brochures, and flyers.

Then you may try Lucidpress a free online tool to create your own brochures!

Topic 2: Comics creation
Can comics be used in advertising? Check out these comic book ads!

By Bianka P., MAGIC Comenius student using pixton.com

You will have the chance to work with the Comic Creator that invites you to compose your own comic strips. You can use the Comic Strip Planning Sheet, a printable PDF that you can use to draft and revise your work before creating and printing your final comics. After completing your comic, you have the ability to print out and illustrate your final versions for feedback and assessment.Those of you working with Pixton.com may use this Comic Strip Planning Sheet to set up your work as well.

Topic 3: Get creative online by creating your own ad.

Acknowledgement: See the ‘Brochures: Writing for Audience and Purpose' lesson by Deborah Dean provided by ReadWriteThink.org, a website developed by the International Reading Association, the National Council of Teachers of English, with support from the Verizon Foundation.