Last week we looked at how ads may generalize, scare and/or exaggerate
to persuade their audience. This week, we will look at persuasive
techniques in ads by planning and putting in action those techniques. We
will work in teams the following topics: brochure creation, comics
creation and video ads. In any case and team you work with, just
remember there are 3 ways to create an advertisement: write, design and test the advertisement.
Topic 1: Brochure creation
In this team you will first look at some brochures and then use the investigation sheet and draw conclusions about the characteristics of brochures and how those characteristics are responses to the intended audiences and purposes. Then you will work with these inquiry sheet and assignment to be able to interactively create newspapers, brochures, and flyers.
Then you may try Lucidpress a free online tool to create your own brochures!
Topic 2: Comics creation
Can comics be used in advertising? Check out these comic book ads!
You will have the chance to work with the Comic Creator that invites you to compose your own comic strips. You can use the Comic Strip Planning Sheet, a printable PDF that you can use to draft and revise your work before creating and printing your final comics. After completing your comic, you have the ability to print out and illustrate your final versions for feedback and assessment.Those of you working with Pixton.com may use this Comic Strip Planning Sheet to set up your work as well.
Topic 3: Get creative online by creating your own ad.
Topic 1: Brochure creation
In this team you will first look at some brochures and then use the investigation sheet and draw conclusions about the characteristics of brochures and how those characteristics are responses to the intended audiences and purposes. Then you will work with these inquiry sheet and assignment to be able to interactively create newspapers, brochures, and flyers.
Then you may try Lucidpress a free online tool to create your own brochures!
Topic 2: Comics creation
Can comics be used in advertising? Check out these comic book ads!
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| By Bianka P., MAGIC Comenius student using pixton.com |
You will have the chance to work with the Comic Creator that invites you to compose your own comic strips. You can use the Comic Strip Planning Sheet, a printable PDF that you can use to draft and revise your work before creating and printing your final comics. After completing your comic, you have the ability to print out and illustrate your final versions for feedback and assessment.Those of you working with Pixton.com may use this Comic Strip Planning Sheet to set up your work as well.
Topic 3: Get creative online by creating your own ad.
Acknowledgement: See the ‘Brochures: Writing for Audience and Purpose' lesson by Deborah Dean provided by ReadWriteThink.org, a website developed by the International Reading Association, the National Council of Teachers of English, with support from the Verizon Foundation.
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